Today I received a notice that Washington Senator Patti Murray, up for re-election, is following me on Twitter…
When I clicked through to inspect the degree to which the campaign (more precisely, her social media manager) was paddling in the social media waters, I was impressed to find “they” are doing swimmingly!
It’s not just about using [...]
What does a phone service have to do with gas pumps?
The answer is “nothing” if you believe you’re in the fuel business. But it’s “everything” if you’re in the great car ride business.
The 76 brand is clearly speaking to its “parent segment” by creating the “Why Stopper” phone service — designed for mom or dad [...]
What do I mean by “As the Future Becomes the Present, the Past Starts to Look Different”?
Well, you have no doubt seen the indicators that “social mesh”– from Reality TV to ZipCar, from Jigsaw to LinkedIn — is changing our lives, businesses, and business models.
Global Communities, User-Generated Content, and an Always-On Net-Based Economy are allowing the fundamental rules [...]
Before I get into the topic today, I just want to say how great it is to have heard back from folks how worthwhile my friend Don’s training on turn your social media endeavors profitable was!
Just in case you “made a mental note of it” which subsequently fell off the radar, Don has since put [...]
As fellow panelists and I discussed a couple months back, one of the most common themes in business/professional use of social media today is ROI. That is, it’s possible to spend a huge amount of time in a broad array activities — how do we ensure a clear path to monetization?
Enter my friend, Don — [...]
I will forever love Peter Drucker’s observation that “marketing and innovation produce results; all the rest are costs”.
So I wanted to share three examples of innovation in a very specialized part of the business world — capitalizing a company.
Young entrepreneurs have launched “Thrust”, an investment marketplace where investors bet on their business future. For [...]
If you want to reduce customer hesitancy (a good thing!) a solid line of reasoning is to reduce the customer’s risk in trying the product or service. Someone told Verizon Wireless about this, and they prominently feature their Worry Free Guarantee.
What they don’t tell you is that their operational team (for the hundreds of them [...]
Whether you’re motivated by single-bottom-line (profit) or triple-bottom-line (profit/social good/environmental good) the commonality is profit.
While visiting a client in Port Gamble, Washington of all places this morning, I (all of me — no I didn’t lose part of my face) happened to see a sight for sore eyes.
One of the oldest, fanciest CASH [...]
>From the Kitsap Peninsula Business Journal
Is Social Networking Overhyped?
May 9, 2010 @ 9:46pm | Doña Keating
As many of you have noticed, it’s become as trendy to bash social media as overhyped, as it has to promote it as the silver bullet. Those of us familiar with The Well and LISTSERV in [...]
Years after leaving Microsoft, the fellow who hired me there told me he’d studied speed-reading as a way of “keeping up” with all the change in the world. Well I never made time to learn that, but I did stumble upon something equally important as more and more video content comes out on the web.
This [...]
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