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Archive for December, 2005

Taking a Page Out of the Happy Meal Play Book

Though my kids are six and nine, we don’t spend much time clothes shopping. (My wife was quick to occupy that turf long ago). So this past weekend I was floored to see that clothing companies have learned exactly what McDonald’s pioneered a long time ago: kids will push for your brand if you give [...]

Take Your Services To Your Customer

Shortly before I gave a guest lecture at the University of Washington last month, the prof told me, “[the students] seem to be inhibited about talking to their prospective customers to find out what they want”. I said that I’ve seen lots of businesses over the years with that same problem! Some segments of customers [...]

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