Years and decades from now, the Blagojevich (Governor of Illinois) scandal will seem like a big joke…
Until then, this Chicago Furniture Company
is doing a great job of finding the “lighter side” of the daily news about the Governor who outlandishly sought to sell former Illinois Senator Obama’s seat to the highest bidder.
LeatherCreations, took out this quarter-page ad in the Chicago Tribune on Thursday. Even as ad sales decline in the newspaper industry, their sense of humor is noticed by customers today and will be remembered for years!
Key: unlike most events in the current, partisan, U.S. political world, there is nobody defending the selfish acts of the current (and soon former) governor.
So, keep your eyes out for opportunities. Ask: how can you be playful with your customers in a way that they are enticed into your business?