I was reminded of the importance of packaging a few weeks back at the Pyramid Ale House in Seattle. As an alternative to coffeehouses, this place is one I find very convenient for “holding court” (serial meetings) in Seattle — how can you go wrong with free parking, wi-fi, and convenience to major highways? [...]
Recently earning my CMC (Certified Management Consultant) prompted me as to revisit the importance of differentiation in the marketplace. In this particular case, only 1% of consultants have earned this accreditation. While the Institute of Management Consultants has very low brand recognition in the marketplace (note they’re not the Institute of Marketing Consultants, but give [...]
When I saw last year the “Tweel” by Michelin, I smiled insider for I knew the company had empowered its people to question the status quo of tires. It reminds me of one of my all-time favorite pieces of philosophy: “Because its purpose is to create a customer, the business has two (and only two) functions: [...]
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