In my roles as both interim executive and President of the Pacific NW Chapter of the Institute of Management Consultants, one of the most common questions I get is… “What should we be doing now — what are we missing?” In order to address this, I want to drill in on item #4 from my [...]
I shared with my young son Gabe how impressed I was with Virgin Air. No surprise that the son of The Columbo of Marketing would reply with, “What was so special about it?” After I described the photo in my last blog, he asked “Was there anything else?” Makes a dad proud Pictured is another [...]
I love having insightful weekends like this — what a comparison/contrast in brand experiences! First, I encountered four pieces of disappointment with Hilton: Receiving double beds after requesting a king Being placed at the very farthest room (felt like walking half a mile) from the elevator $20 fee for parking when the dedicated lot immediately [...]
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