Changing the Channel

Bravo to Louise Hay and Hay House for bringing a movie to market with an “alternate channel” strategy!

Rather than struggling to get this new movie by Peter Rodger into theaters, they’ve “hybridized” a crowdsourcing/nonprofits/home-party-plan launch that I think is very creative — not to mention viral.

Entitled “Oh My God”, this movie reminds me of “The Secret” or others that will appeal to spiritual thinkers and searchers for meaning.

From their pre-launch pricing page:

Hay House is offering public screenings of this remarkable new film. Any group conducting a screening will have the right to charge their audience members a fee to view the film. As an added bonus, we will provide promotional materials, by request, and post your event on this Website. To thank you for your continued support, we have reserved an exclusive time period for you to screen the film between March 15 – April 14 (you may also have a screening any time after the exclusive period). The DVD will be released to the general public on April 15.

Option #1 (100+ Viewers)
Receive 50 Expanded Version DVDs
Retail Value: $1,497.50 | Screening Price = $600.00

Option #2 (Under 100 Viewers)
Receive 20 Expanded Version DVDs
Retail Value $599.00 | Screening Price = $250.00

Option #3 (Under 10 Viewers — Individual Party Screenings)
Receive 5 Expanded Version DVDs
Retail Value $150.00 | Screening Price = $50.00

Additional copies can be purchased at 50% off and include Free Domestic Shipping *

How can you change the channel?