I will forever love Peter Drucker’s observation that “marketing and innovation produce results; all the rest are costs”. So I wanted to share three examples of innovation in a very specialized part of the business world — capitalizing a company. Young entrepreneurs have launched “Thrust”, an investment marketplace where investors bet on their business future. [...]
If you want to reduce customer hesitancy (a good thing!) a solid line of reasoning is to reduce the customer’s risk in trying the product or service. Someone told Verizon Wireless about this, and they prominently feature their Worry Free Guarantee. What they don’t tell you is that their operational team (for the hundreds of [...]
Whether you’re motivated by single-bottom-line (profit) or triple-bottom-line (profit/social good/environmental good) the commonality is profit. While visiting a client in Port Gamble, Washington of all places this morning, I (all of me — no I didn’t lose part of my face) happened to see a sight for sore eyes. One of the oldest, fanciest CASH [...]
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