Innovation in Capitalization
I will forever love Peter Drucker’s observation that “marketing and innovation produce results; all the rest are costs”.
So I wanted to share three examples of innovation in a very specialized part of the business world — capitalizing a company.
- Young entrepreneurs have launched “Thrust”, an investment marketplace
where investors bet on their business future. For example, invest $300,000 now for 3% of the entrepreneur’s lifetime income. Certainly mirrors the old adage that venture capitalists bet on the individual. - Overseas chocolate retailer “Hotel Ch
ocolat” is raising expansion capital to expand their chain’s geography, and they’re doing it with a unique debt offering. The returns are paid in chocolate. ?Customers can buy bonds of 2,000 or 4,000 British pounds which return between 5 and 7% per annum, paid in a “delectable” fashion. ?Sample boxes come from the company’s tasting subscription program. After a holding period of three years, the owner may redeem for full value. The deal was arranged by accounting giant BDO so this is legitimate (as opposed to some of the crazy things we’ve all received in our Inbox). Please just don’t tell my wife about this “opportunity”! - And lastly you may remember the story of Google. Rather than use Wall Street investment bankers to underwrite their stock offering of nearly $3 billion (and pay a commission of 7%) they took the opportunity directly to the people. In a “Dutch Auction”, they made shares available over the internet in a manner that hadn’t been used on such a scale before.
It takes courage to innovate and differentiate, but the option is to look like everyone else!
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