State of the Nation — Social Media 2010
As fellow panelists and I discussed a couple months back, one of the most common themes in business/professional use of social media today is ROI. That is, it’s possible to spend a huge amount of time in a broad array activities — how do we ensure a clear path to monetization?
Enter my friend, Don — whom I got to know in the training world a couple years back.
After creating his first social media program, he began working on the theory that there are two categories of activities within social media:
- Those that make you money
- Those that make you friends
I liked the simplicity of it so much that when he circled back recently with a high-quality educational video, I had to share it with you. He’s done a ton of testing, and has a natural way of making things easy to understand.
Gotta hop on the flight — I’m returning home with the family from New Hampshire 
PS. I almost forgot, he includes a helpful worksheet you can fill out along with the video training — this alone has gotten rave reviews!
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