Today I received a notice that Washington Senator Patti Murray, up for re-election, is following me on Twitter… When I clicked through to inspect the degree to which the campaign (more precisely, her social media manager) was paddling in the social media waters, I was impressed to find “they” are doing swimmingly! It’s not just [...]
What does a phone service have to do with gas pumps? The answer is “nothing” if you believe you’re in the fuel business. But it’s “everything” if you’re in the great car ride business. The 76 brand is clearly speaking to its “parent segment” by creating the “Why Stopper” phone service — designed for mom [...]
What do I mean by “As the Future Becomes the Present, the Past Starts to Look Different”? Well, you have no doubt seen the indicators that “social mesh”– from Reality TV to ZipCar, from Jigsaw to LinkedIn — is changing our lives, businesses, and business models. Global Communities, User-Generated Content, and an Always-On Net-Based Economy are allowing the [...]
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