U.S. Senator Patti Murray “hugs” Social Media bigtime

Today I received a notice that Washington Senator Patti Murray, up for re-election, is following me on Twitter...

When I clicked through to inspect the degree to which the campaign (more precisely, her social media manager) was paddling in the social media waters, I was impressed to find “they” are doing swimmingly!

It’s not just about using “a tool” but understanding which tools work well for what, and using them in concert.  As the old adage goes, when the only tool we’ve got is a hammer, everything in life begins to look like a nail…

Here’s one of the first tweets I saw in her/their Twitterstream:

Reasons your friends should follow @PattyMurray:
#1 – Two tix to lunch w/@BarackObama www.bit.ly/aWiWzL

Whoa — that caught my attention!  It makes me smile to see a clear “call to action” in light of the mass psychological pain the lower and middle class is experiencing [Pew Research Center recently reported that a staggering 55% of adult American workers have suffered unemployment or other work-related losses due to the "credit crunch" ripple effect].  It’s like selling raffle tickets for a sports car — without the price.

“Of course I’ll take a ticket!  Times are tough, but the president will be in town and I could get to see him by entering Senator Murray’s contest.  It’s free — all I have to do is give some contact info — and there’s a chance I could get an experience unlike 99.99% of the country.”

I am honestly so frustrated with our current level of political gridlock that I haven’t looked around to see which other politicians are embracing social media, and which are noticably absent from the scene.

Please feel free to comment if you have insights, though I would certainly understand if people didn’t want to touch the three “hot potato” topics in western society: sex, religion, and politics!

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