Easy in concept; Challenging to do; Great to simmer on!

The brand “Xerox” is not exactly hot in this millenium.  In fact, most people would say that, after pioneering the “photocopy” machine, the best thing Xerox did was allow Steve Jobs to move beyond his Apple II platform and build the Lisa/Mac lines without lawsuit.  This birthed the modern GUI in a way Xerox never could have done.

(We’ll save for another column how Jobs could, in turn, allow Microsoft to “lift” the concept and keep it always playing catchup!)

Today’s post is about a brilliant, entertaining video series from Xerox that says we’re still around and we feel your pain!

They’re not trying to sell you a product, they just want you to be unsurprised if you hear about Xerox in one of your upcoming meetings — and to have a positive association.  This is merely following the age-old truism, know they customer.

What do you think — did it work for you? Takeaway: how can you create a smile on your customers’ face