Innovation in product + pricing = Customer Win!

Republic Wireless, one of the new players in cellular phone service, brought to the marketplace in November a combined innovation in product and pricing!

They’ve recognized that many people have wi-fi in the home, at their employer, and at their local coffee purveyor. So if you agree to connect your phone to wi-fi whenever possible, they’ll sell you unlimited text and data over the Sprint network the rest of the time for a phenomenal $19/month.

They support Android phones in the Beta phase, but given that Sprint just committed to buying something astronomical like 20 million iPhones in a multi-year period, I’m thinking Republic could be soon be advertising support for the market leading hardware — while punching AT&T below the belt on retail costs!

The takeaway:  how can you drop barriers with your customers so they see you as the coolest company earning their trust?