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This monthly blog covers the “2020″ double-entendre: (1) where the world of marketing is going as we approach the year 2020, and (2) “20/20 vision” of real-world marketing bests and busts. The goal is to help you as a businessperson, in an emerging business, improve YOUR approach to YOUR customer(s) by seeing the world through the eyes of a veteran marketeer. I welcomes your comments and counterpoints!

I get satisfaction out of seeing my clients become more successful in the marketplace as a result of my contribution on an interim or project basis. (Not surprisingly, the subtitle of my book, “Leadership on Demand”, is “How Smart CEO’s Tap Interim Management to Drive Revenue”).

I left full-time corporate America, having served as director and executive with publicly and privately traded companies. Known as the “Columbo of Marketing”, I serve companies in high tech, food & beverage, and manufacturing industries. My technology marketing career dates back to the 1980′s with Microsoft.

I am a Certified Management Consultant and Past President of the Institute of Management Consultants chapter here in the Pacific NW. Favorite business saying: “What Gets Measured Gets Managed”.

Consulting Site at VivifyLLC.com, Full Bio at MeetPaul.US

Pet Peeve saying: “Save up to 40% or more!”