If you’ve been through the startup or smallco wringer, you may have realized this lesson — or gotten “wisps” of it. If this is your first time, this will save you time. 1. Appear as Large as You Possibly Can The peacock typically has its feathers, quills, etc in a “down” position, making the bird [...]
The brand “Xerox” is not exactly hot in this millenium. In fact, most people would say that, after pioneering the “photocopy” machine, the best thing Xerox did was allow Steve Jobs to move beyond his Apple II platform and build the Lisa/Mac lines without lawsuit. This birthed the modern GUI in a way Xerox never [...]
Republic Wireless, one of the new players in cellular phone service, brought to the marketplace in November a combined innovation in product and pricing! They’ve recognized that many people have wi-fi in the home, at their employer, and at their local coffee purveyor. So if you agree to connect your phone to wi-fi whenever possible, [...]
Amazon just announced something that many would consider to be revenue-suicide for a bookseller: a Lending Library. But if you think of Amazon as a hardware company, manufacturer of the Kindle, it is a stroke of brilliance. It stems from or is supported by the Network Effect, which states that the value of the network [...]
This just in from MarketingSherpa — prompting me to ask: “Catching the wave” takes effort, but the risk of not doing so is potentially getting left in the dust by your competitors. Which camp are you in?
With an astounding number of people using FLITY [my acronym for the kings of social media -- Facebook, LinkedIn, Twitter, and YouTube] we businesspeople benefit tremendously by better understanding their mindset, behavior, and demographics. I found this one quite helpful and hope you do too:
You know that subtle little arrow embedded inbetween the “E” and the “x” in the FedEx logo? Well it just turned 90 degrees clockwise for me — straight down. What could prompt such a fickle customer reaction? Almost anything — customers are human, and humans are tuned to the radio station WIIFM (what’s in [...]
On the one hand, it’s amazing that 2011 is 50% over… On the other hand, we’ve just begun an extraordinary month: Not just because of what I prefer to call “Interdependence Day”, but because every 823 years, the days line up in the month so as to have 5 full weekends. July 2011 Sun Mon Tue Wed Thu Fri [...]
When I was President of the local chapter of the Institute of Management Consultants a couple years back, I would regularly hear individuals introduce themselves as a “financial consultant”. A few people down the row, there would be another “financial consultant”. Now at first glance, these people naturally got their hackles up about competitors — [...]
More and more these days, we see companies engaging with customers 1:1 via blogs, Twitter, Facebook, etc. Many companies understand the opportunity and potential with “customer engagement” — whether or not they are now doing so! I stumbled upon this great example today demonstrating thought leadership and felt compelled to highlight it. Sharing a lesson [...]
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