Time is something many people say is equal to currency — “time is money”, right? But I’ve long contended that it’s more valuable, with this simple logic: When you run out of money, you can eventually get more. When you run out of time, you’re through. One way that some people “acquire” more time is to [...]
When I was a boy, I don’t think we had infographics! There’s a lot that Chris (or his team) have assembled here that anyone with a web site can benefit from . . .
This arrived in the “corporate mailbag” recently. [Editorial note: it ties in very well with my new book and weekly small-biz coaching program of the same name, SmartStart]. Dear Paul, I published my first novel – Murder Over the Border – as a Kindle e-book one year ago. I regret to say that sales have [...]
If you’ve been through the startup or smallco wringer, you may have realized this lesson — or gotten “wisps” of it. If this is your first time, this will save you time. 1. Appear as Large as You Possibly Can The peacock typically has its feathers, quills, etc in a “down” position, making the bird [...]
The brand “Xerox” is not exactly hot in this millenium. In fact, most people would say that, after pioneering the “photocopy” machine, the best thing Xerox did was allow Steve Jobs to move beyond his Apple II platform and build the Lisa/Mac lines without lawsuit. This birthed the modern GUI in a way Xerox never [...]
Republic Wireless, one of the new players in cellular phone service, brought to the marketplace in November a combined innovation in product and pricing! They’ve recognized that many people have wi-fi in the home, at their employer, and at their local coffee purveyor. So if you agree to connect your phone to wi-fi whenever possible, [...]
Amazon just announced something that many would consider to be revenue-suicide for a bookseller: a Lending Library. But if you think of Amazon as a hardware company, manufacturer of the Kindle, it is a stroke of brilliance. It stems from or is supported by the Network Effect, which states that the value of the network [...]
This just in from MarketingSherpa — prompting me to ask: “Catching the wave” takes effort, but the risk of not doing so is potentially getting left in the dust by your competitors. Which camp are you in?
With an astounding number of people using FLITY [my acronym for the kings of social media -- Facebook, LinkedIn, Twitter, and YouTube] we businesspeople benefit tremendously by better understanding their mindset, behavior, and demographics. I found this one quite helpful and hope you do too:
You know that subtle little arrow embedded inbetween the “E” and the “x” in the FedEx logo? Well it just turned 90 degrees clockwise for me — straight down. What could prompt such a fickle customer reaction? Almost anything — customers are human, and humans are tuned to the radio station WIIFM (what’s in [...]
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